Your corporate website is your most important digital asset that reflects the value of your brand.
Corporate web design is the design process of a company or institution's website. In this process, many factors are taken into account such as the purposes for the site, the target audience, marketing strategies and brand image.
Corporate web design is used to promote the company's products and services, as well as to reflect its brand image and values. A well-designed corporate website can attract visitors' attention, strengthen the company's reputation, and help potential customers stay on your site longer and convert.
Corporate web design should be handled with a holistic approach consisting of many elements. These elements are shaped in accordance with the purpose of the design and the brand image. These elements can include colors, fonts, graphics, images, menus, buttons, and forms.
Corporate web design is important for strengthening a company's online presence, as well as getting customers to visit your site and interact with your brand. Therefore, in the design process, factors such as user experience, mobile compatibility, fast loading times and search engine optimization should be considered with a multi-disciplinary approach.
Processes
The web design process includes the stages of determining the needs of the website, designing, developing and publishing it. This process consists of the following stages:
- Identifying Needs
In the first stage, the goals, functions, budget, target audience, design requirements and other needs for the project are determined by meeting with the customer. This stage is necessary to understand the project objectives, the website's goals, and the client's expectations. - Design and Planning
At this stage, the design, functions and content of the website are planned. At this stage, all aspects of the design are determined, including a sitemap, pronounceable steps, visual elements, and scripting languages. Functionality, search engine optimization (SEO), security, and site performance are also considered during the planning phase. - Design Approval
Working with the client, a set of design samples is submitted for design approval. At this stage, the final version of the design is determined, taking into account the customer's feedback. - Development
The website requires front-end design as well as a number of technical processes such as back-end development, search engine optimization, testing, and site performance. This phase includes the fulfillment of all technical requirements of the website, including coding, programming, and content management system integration. - Testing
At this stage, the website is tested for all its functionality. During the testing phase, a number of factors are taken into account, such as functionality, compatibility, speed, security and performance tests. - Publishing
The website is published after the testing phase. After the website is published, it is regularly maintained and updates are applied in line with the wishes of the customer.