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Digital advertising management covers the processes carried out to deliver marketing messages to the target audience through digital media channels. These processes include the planning, implementation, monitoring and optimization of advertising campaigns within a given budget.
Digital advertising management ensures that the right message is delivered to the target audience by placing advertisements on websites, search engines, social media platforms, mobile applications, video channels and other digital media channels.
In this process, ad formats suitable for the target audience are selected, targeting methods are determined, budget planning is made, ad impressions are followed and the results are analyzed. Thus, advertising campaigns are made more effective and the budget is used more efficiently.
Digital advertising management aims to interact with the target audience correctly, increase brand awareness, increase sales, gain potential customers and build customer loyalty.
Google Ads Management
Google ad management includes planning, implementing, monitoring and optimizing advertising campaigns made through the Google Ads platform. Google Ads offers the ability to advertise on Google's search engine results pages and other online publications.
Google ad management includes steps such as determining the targeted audience, doing keyword research, choosing the ad format, planning the budget, preparing the ad text and images, and publishing the ad campaign.
During the ongoing process of the advertising campaign, the performance of the ad is regularly monitored and optimized when necessary. For example, if the ad has a low conversion rate, a more accurate audience can be reached by changing its targeting.
Google advertising management achieves purposes such as delivering the right message to the targeted audience, increasing brand awareness, increasing sales and creating customer loyalty. Successful Google ad management ensures targeted ad impressions and a higher return on investment (ROI).
Facebook and Instagram Ads Management
Facebook and Instagram ad management covers the planning, implementation, monitoring and optimization of ad campaigns made through Facebook Ads Manager or Facebook Business Manager.
Facebook and Instagram ad management includes steps such as determining the targeted audience, choosing the ad format, planning the budget, preparing the ad text and images, and publishing the ad campaign. Advertising campaigns can run on Facebook's different platforms such as Facebook, Instagram, Messenger and Audience Network.
During the ongoing process of the advertising campaign, the performance of the ad is regularly monitored and optimized when necessary. For example, if the ad has a low conversion rate, a more accurate audience can be reached by changing its targeting.
Facebook and Instagram advertising management achieves purposes such as delivering the right message to the targeted audience, increasing brand awareness, increasing sales and creating customer loyalty. Successful Facebook and Instagram ad management ensures targeted ad impressions and a higher return on investment (ROI).